We are inspired by the movement of the ocean waves, by the feeling of freedom, by empowered women that embrace their uniqueness.
 We are inspired by the sound of the ocean, by the sand, by the salt in our hair, by the heat of the sun.
 We are inspired by that deep, fresh and powerful moment we jump into the water.

In 1991 PHAX was born in Colombia as a brand with a young and free spirit, quickly becoming the third exporter brand of swimwear in our country.

We design and create high quality, trendy swimwear at affordable prices. Constantly renewing our designs to keep them fresh and updated, paying special attention to details and creating an ocean-ready lifestyle.

We wanto to bring renewal and self-confidence to each woman. 

We believe that the world needs more brands that embrace uniqueness.

Its the first day of summer and as a ritual, with the first sunray, I start running as if someone had said:
GO! and... PHAX! I dive into the water.

I FEEL FREE, I FEEL FRESH, I FEEL ME.